The JPEG has been around for almost 20 years (guidelines for the JPEG set out in 1992). And like repeats of Friends, X-Files, Ally McBeal and Frasier it now looks pretty dated.
However the guys at Google, as they always do, have been looking at ways of making imaging more efficient – introducing WebP (pronounced “weppy”)
WebP is a method of lossy compression which can be used on photographic images. Tests have shown that WebP’s have 39.8% more byte-size efficiency than JPEG for the same quality. This was from a study of 900,000 images on the Web.
Why should you use WebP on your website?
- Create a better user experience with faster page load up times
- Reduces your bandwidth and hosting costs
- It improves the web!
At the moment it is just in the planning stages so watch this space or check out the press release from Richard Rabbat the Product Manager.
Thanks for the info
I just signed up to your blogs rss feed. Will you post more on this subject?
Hi Badmash,
Sorry this took so long, I will try to post more – there have been some developments but unfortunatly I haven’t been in the office much.
Kind Regards,
Richard