The JPEG has been around for almost 20 years (guidelines for the JPEG set out in 1992). And like repeats of Friends, X-Files, Ally McBeal and Frasier it now looks pretty dated.
However the guys at Google, as they always do, have been looking at ways of making imaging more efficient – introducing WebP (pronounced “weppy”)
WebP is a method of lossy compression which can be used on photographic images. Tests have shown that WebP’s have 39.8% more byte-size efficiency than JPEG for the same quality. This was from a study of 900,000 images on the Web.
Why should you use WebP on your website?
- Create a better user experience with faster page load up times
- Reduces your bandwidth and hosting costs
- It improves the web!
At the moment it is just in the planning stages so watch this space or check out the press release from Richard Rabbat the Product Manager.